How industry leaders are integrating real user signals into the work— while the work is already happening.
June 22, 2026, 5pm – 8pm | Downtown San Francisco
We’ve all been there. Even when a project starts with solid upfront research, the design phase inevitably surfaces new questions and unexpected complexities. But trying to address them with traditional research can derail timelines and introduce costly friction. Suddenly, speed is at odds with certainty. So how do you keep teams from flying blind?
The answer isn’t more research—it’s different research that gathers credible input to facilitate decision making and stakeholder alignment, while keeping project momentum intact.
Join digital agency Alice and research boutique Vidlet for an expert panel the evening before Config.
We’ll discuss:
Complimentary wine and light bites will be served.
Dave Flynt is a designer who’s passion for storytelling exists in the intersection of design, art, technology, and history. For over 25 years he has created differentiating experiences in industries from mobile devices to fitness to automotive. Dave is a former pilot and Aerospace Engineer and an award-winning aviation artist.
Frank Bach is a Staff Product Designer at DoorDash, formerly Instagram and Headspace. He's interested in the relationship between mindfulness and creativity: how meditation can empower you to be a stronger designer and more engaged contributor. His work spans product, growth and brand design.
Paul Woods is a designer, author, and founder of Alice. Over his career, he has led projects for Google, Volkswagen, Red Bull, and many others. He is the author of several best-selling books on creative culture. He is the president of AIGA Los Angeles, and a member of the Board of Advisors at The University of Michigan.
Patricia Roller is the CEO of Vidlet and former owner and Co-CEO of frog design. She specializes in video storytelling, customer research, and innovation strategy, helping organizations uncover authentic human insights through scalable video platforms, AI-enabled analysis, and real-world customer stories that drive better products, services, and experiences.
Dave Flynt is a designer who’s passion for storytelling exists in the intersection of design, art, technology, and history. For over 25 years he has created differentiating experiences in industries from mobile devices to fitness to automotive. Dave is a former pilot and Aerospace Engineer and an award-winning aviation artist.
Frank Bach is a Staff Product Designer at DoorDash, formerly Instagram and Headspace. He's interested in the relationship between mindfulness and creativity: how meditation can empower you to be a stronger designer and more engaged contributor. His work spans product, growth and brand design.
Paul Woods is a designer, author, and founder of Alice. Over his career, he has led projects for Google, Volkswagen, Red Bull, and many others. He is the author of several best-selling books on creative culture. He is the president of AIGA Los Angeles, and a member of the Board of Advisors at The University of Michigan.
Patricia Roller is the CEO of Vidlet and former owner and Co-CEO of frog design. She specializes in video storytelling, customer research, and innovation strategy, helping organizations uncover authentic human insights through scalable video platforms, AI-enabled analysis, and real-world customer stories that drive better products, services, and experiences.
Alice is a design and technology company, specializing in brand and digital product experience. Alice believes in radical collaboration—working with ambitious teams to turn possible into real.
Vidlet is a research boutique specializing in capturing real user signals and qualitative insights. Vidlet believes in the power of perspective — finding the real-world human stories that data points often leave behind.