Live Event · Hosted by Alice

In the Age of AI, Brand Matters More Than Ever

As creation becomes infinite and answers become instant, the real challenge is building differentiation and trust. Join us for a lively discussion between industry leaders.

September 30, 2026, 5:30pm – 8:30pm | Midtown New York

About this event

As AI makes it easier than ever to create and communicate, the barriers to execution are disappearing. But when everyone has access to the same tools—and increasingly, the same answers—one thing becomes harder: standing out. 
That puts brand back at the center of competitive advantage. Distinctiveness, trust, relevance, and emotional connection become more valuable, not less.

In the Age of AI, Brand Matters More Than Ever brings together industry leaders to explore what this shift means in practice: how brands can build differentiation when execution is democratized, where human creativity and judgment matter most, and how leaders can use brand to create lasting value in an increasingly AI-shaped world.

Complimentary wine and light bites will be served.

Meet our panelists

Matt Pritchard

Sr. Director Digital Marketing

Matt Pritchard is currently the Sr. Director Digital Marketing at CareDx Inc. Matt is a seasoned digital marketer with 25+ years of visionary leadership at global and domestic brands. He has worked across the UK, Europe, US and in Global roles for companies such as Kellogg, Campbell Soup Co., Novartis, GSK & Astra Zeneca.

Kate Spies-Baesler

Chief Marketing Officer

Kate Spies-Baesler is a cofounder and operator who scales founder-led brands into sustainable companies. Currently, she is CMO of Joy 101, Hoda Kotb's content, community, and experiences company, where she built the brand and marketing function from zero, including brand positioning, content strategy, partnerships, subscription growth, and live experiences.

Christian Titze

Chief Strategy Officer

Christian’s work reflects a deep understanding of culture and context, shaped by years in Berlin, Buenos Aires, Beijing, and now New York City. He’s earned global recognition, including the REBRAND Award, iF Design Award, and Google Play Award.

Matt Pritchard

Sr. Director Digital Marketing

Matt Pritchard is currently the Sr. Director Digital Marketing at CareDx Inc. Matt is a seasoned digital marketer with 25+ years of visionary leadership at global and domestic brands. He has worked across the UK, Europe, US and in Global roles for companies such as Kellogg, Campbell Soup Co., Novartis, GSK & Astra Zeneca.

Kate Spies-Baesler

Chief Marketing Officer

Kate Spies-Baesler is a cofounder and operator who scales founder-led brands into sustainable companies. Currently, she is CMO of Joy 101, Hoda Kotb's content, community, and experiences company, where she built the brand and marketing function from zero, including brand positioning, content strategy, partnerships, subscription growth, and live experiences.

Christian Titze

Chief Strategy Officer

Christian’s work reflects a deep understanding of culture and context, shaped by years in Berlin, Buenos Aires, Beijing, and now New York City. He’s earned global recognition, including the REBRAND Award, iF Design Award, and Google Play Award.

Alice is a design and technology company, specializing in brand and digital product experience. Alice believes in radical collaboration—working with ambitious teams to turn possible into real.

www.alice.inc

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