Contentful done differently: where design thinking meets technical expertise

The era of the big dev shop is over. We’re a specialized, US-based team of strategists, designers and developers creating Contentful solutions that put user experience first.

A Selection of Our Clients

We help brands get the most out of Contentful, making it a foundation for both growth and great experiences.

We approach Contentful with user experience at the core. Every feature, integration, and workflow is built to feel natural on the front end and manageable for the teams who run it. By carrying design decisions all the way through engineering, we deliver Contentful builds that don’t just function — they embody the brand and work seamlessly day to day.

This covers everything from custom components to content authoring flows, always guided by the experience we want users and teams to have.

We operationalize design inside Contentful. That means transforming brand guidelines into living systems of components, templates, and rules that make consistency automatic. The payoff is faster production cycles, fewer design bottlenecks, and a platform that scales without sacrificing creativity.

From codifying brand identity to enabling teams with reusable patterns, we make design a repeatable, efficient part of how Contentful runs.

Working closely with Contentful, we design and build the technical backbone of composable platforms—from custom back-end engineering to complex integrations and scalable delivery setups. We have deep expertise integrating Contentful across a wide range of stacks, including Next.js and Vercel, native mobile applications, and bespoke publication pipelines.

We design and build custom Contentful apps and plugins tailored to your workflows—ranging from editorial tooling to deep integrations with platforms like Mux, Youtube or SoundCloud. These extensions enable flexible, channel-agnostic content workflows while fitting seamlessly into existing products and ecosystems. Our engineering approach ensures every solution is robust, extensible, and built to scale.

Services include back-end engineering, multi-stack Contentful integrations, custom apps, DevOps, and performance optimization.

Digital products and integrations should grow alongside the business, not lag behind it. We stay engaged beyond launch, shaping roadmaps, refining workflows, and optimizing systems so the platform remains aligned with both brand direction and user needs. By tying decisions to data and analytics, we ensure the platform evolves with measurable impact.

Services include platform audits, roadmap planning, workflow optimization, release management, and analytics integration for ongoing insights.

How we built Joy 101 with Hoda Kotb and Contentful

Hoda Kotb’s Joy 101 is a new wellbeing brand centered on everyday joy. We designed a composable digital experience powered by Contentful, enabling flexible content creation, evolving rituals, and meaningful connections across channels—while supporting community, storytelling, and growth over time.

Read the Case Study

We’re a design-led technology firm that radically collaborates with clients to create products that matter.

Our Contentful Experts

Bert Vermeire

Chief Technology Officer

Bert is a creative technologist who builds systems that solve real problems—and stand the test of time. Trained in industrial design, he brings a rare ability to connect form, function, and code across complex digital ecosystems.

Nicole Kwan Leighton

Chief Client Officer

Nicole is a collaborative leader who helps teams turn ambiguity into clarity and action. Her people-centered approach makes her a trusted guide to our clients and our team alike—delivering creative work with intent and impact.

Bert Vermeire

Chief Technology Officer

Bert is a creative technologist who builds systems that solve real problems—and stand the test of time. Trained in industrial design, he brings a rare ability to connect form, function, and code across complex digital ecosystems.

Nicole Kwan Leighton

Chief Client Officer

Nicole is a collaborative leader who helps teams turn ambiguity into clarity and action. Her people-centered approach makes her a trusted guide to our clients and our team alike—delivering creative work with intent and impact.

Ready to see what we can do together?

Frequently Asked Questions

What you might want to know before we get started.

We lead with design at every step—strategy, UX, visual system, and code. Unlike big dev shops that silo designers from engineers, we merge both disciplines to deliver on brand and user-centered Contentful solutions faster and with less overhead.

Not at all. Whether you’re migrating from another CMS or starting from scratch, our team models and implements your Contentful stack to fit your unique requirements and scale.

Absolutely. We integrate or extend your existing design tokens, component library, and content model directly within Contentful and your delivery stack. If no system is in place yet, we co-create a composable design system aligned with your brand, editorial workflows, and technical roadmap—ensuring content, components, and presentation stay cleanly decoupled and easy to evolve.

Yes. We’ve delivered Contentful implementations across a wide range of stacks, from Gatsby on Netlify and Next.js on Vercel to native mobile integrations and React Native applications. Whether you’re working with a traditional publication pipeline or an event-driven architecture, we design and build the right integrations to fit your workflows today while keeping your platform composable, scalable, and ready for what’s next.

We adapt to your workflow. Whether plugging into agile sprints, hosting cross-functional workshops, or providing dedicated support, our goal is seamless integration—keeping you in control every step of the way.

We typically begin with an immersive 2-week discovery sprint to audit your current stack and define success metrics. From there, we iterate in 2–4 week delivery cycles, delivering value early and often.

Contentful done differently: where design thinking meets technical expertise

A Selection of Our Clients

We help brands get the most out of Contentful, making it a foundation for both growth and great experiences.

UX-Driven Contentful Development

Design Systems in Contentful

Full-Stack Contentful Engineering & Support

Continuous Strategy & Evolution

How we built Joy 101 with Hoda Kotb and Contentful

Built Through Partnership

We’re a design-led technology firm that radically collaborates with clients to create products that matter.

Our Contentful Experts

Bert Vermeire

Chief Technology Officer

Nicole Kwan Leighton

Chief Client Officer

Bert Vermeire

Chief Technology Officer

Nicole Kwan Leighton

Chief Client Officer

Frequently Asked Questions

What makes Alice different from a typical Contentful implementation partner?

Do you only work with companies already on Contentful?

Can you work within our existing design system—or help us build one?

Have you worked with different Contentful deployment stacks?

How do you collaborate with internal teams or other agencies?

How fast can you get started, and what does the engagement look like?